Social media is the next big thing. No, it’s the big thing now. Social media has changed the way people consume media. And when we say social media, we are talking about Facebook, Instagram, Twitter, etc.
With everything from news and current affairs to fashion and random car videos and everything else in between, social media is undeniably one of the most effective channels to push your businesses out to consumers.
What is social media management?
Social media management is the practice of analysing social media audiences and developing a strategy that’s tailored to them. It’s important because it explains how your brand will participate in creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, and monitoring and measuring social media performance and ROI.
All these responsibilities have now grasped the attention of companies’ marketing strategies because social media provides great money-making opportunities, but only on the condition that you manage your social media channels in an organised and efficient way.
Thus, here’s why social media management is such an important tool for your business and why you need one right now.
- Manage multiple social media accounts
Proper management of multiple social media accounts can be a very daunting and challenging task to achieve. There are multiple logins to remember, different user interfaces to master, and social networks were built first and foremost for consumers, which makes it tough to manoeuvre around the sites.
That is where a dedicated social media management tool comes in handy. It allows you to consolidate down to one login, a unified user interface and is packed with business focused features.
- Properly organise online conversations
Introduce multiple social networks into the equation and managing conversations in a timely manner becomes a huge problem.
Thankfully, a social media management tool will make it much easier for you to keep track of all your conversations. To start, all of your data will be in one place, which will help make your job a lot easier. Also, there are some tools that will allow you to search for conversations by keyword, allowing you to find them with ease.
- Monitor keywords for leads
Speaking of data, one of the greatest benefits of social media is data. Data such as consumer opinions, feedback, competitor information and much more. All of this information is out there, but finding all of them under multiple accounts is easier said than done.
Hence, the need for social media management. There are tools that offer a dedicated place to search for this information. Yes, while you can find the same information by using the social media network itself, these tools simplify the process while allowing you to save time.
- Analyse results
As a business owner, looking out for ways to improve is a key characteristic, and a good way of doing so is by constantly trying. By testing the different types of content, you can find out what your audience likes.
However, you can do that in a much more efficient manner if you measure what works and what doesn’t. That is where a social media management comes into play. Most social media management tools offer access to analytical data that may be able to reflect how many shares a post receives or how many website visitors your social media channels have brought in. Understanding what these numbers mean and adjusting accordingly is crucial. After all, the cycle to social media optimisation is simple: Test, tweak, optimise.
- More time for real-time engagement
Getting engagements on social media is as important as getting feedback for your business, but engaging in these conversations on your social media platforms is even more important.
While consistent posting is important so that you can “remain active”, so is the spontaneous engagement, that’s to say the unplanned conversations you jump into or the questions you help answer. In a world of automation, this type of engagement is becoming rare. And to do that is through the automation of certain tasks, which will give you and your business more time to engage in real-time. Use this time to connect with new people, engage in conversations and answer people’s questions. Be real in a world of fake.
- Enhance posts with images on a timely basis
There’s a saying, “a picture is worth a thousand words.” On social media, it could well be “a thousand shares.” Statistics have shown that Facebook posts including an image receives almost twice as many shares as those that do not. This trend carries over to Tweeter posts as well.
It’s not that business owners don’t know about this, but more like they don’t have the expertise required. Or so they think. There are social media management tools that can remove nearly all barriers to creating images that people won’t be able to resist sharing. And what better tool like images that move (animated GIFs). A tool like Giphy gives you access to millions of animated GIFs for free.
- Content curation
Content is king when it comes to social media. It’s what fuels social media. Whether it’s a video of your six-month old cute toddler or an image of your limited edition Nike shoes, content is what makes social media tick.
As a business, creating enough content to keep your networks active is hard, but producing engaging content consistently and producing a variety them is a very tough challenge. Most social media management tools have built in content curation capabilities. This could be as simple as RSS feeds to give you quick access to relevant articles. Creating your own content is necessary, but so is curating content from others. What this means is that you are finding content created by other people/businesses to share on your social networks.
- Streamline team collaboration
You may have a team working on all your different social media accounts. However, several people working together on social media can get a bit confusing, as you may run into issues like having multiple people respond to the same message, or having messages completely skipped due to miscommunication amongst the team members.
With social media management, you should be able to use a tool that allows you to work within a shared inbox that will show you when someone is currently interacting with a message, and lets you complete that message to clear it from your inbox.
Which digital and web development agency can you recommend me?
There are several digital and web development agencies in Singapore that are capable of doing a well-rounded social media management.
One such agency is AKS Tech Pte Ltd. As a Pre-Approved Productivity Solutions Grant (PSG) vendor, it offers small businesses at up to 80% funding from Enterprise Singapore to take their businesses online. AKS Tech also offers other business grants for SMEs such as Enterprise Development Grant (EDG) with the availability of RMC-certified consultants.
Other business services AKS Tech offers its clients include web design and development, brands strategy and consultation, videography and photoshoot, application development and social media management. With a strong and experienced team of developers, copywriters, graphic designers and digital marketers, your business will have pertinent cohesion across all channels.
You can drop the guys at AKS Tech an e-mail at info@akstech.com.sg or give them a call at +65 8388 0417 (sales) or +65 8291 8173 (support)
AKS Tech’s office is located at 33 Ubi Avenue 3 #05-22 Vertex Tower B, Singapore (408868).[/vc_column_text][/vc_column][/vc_row]
