That is a good question, no? What exactly is a digital and web development agency? In Singapore’s, or any other country’s context, the answer should be the same.
Going digital…
Such a term, as its name suggest, should give a rather clear idea. Yes, more often than not, digital and web development go hand in hand, but you there isn’t a need to panic if it’s just digital alone.
A digital agency, for instance, is a business you hire to outsource your digital marketing efforts, instead of handling in-house. They can provide your business with a variety of digital solutions to promote your product or service online and help you hit your marketing goals and grow your business.
This may sound like a small deal, but with social media, amongst many others that are all going digital, this could well be a big thing for your business.
A digital agency like AKS Tech Pte Ltd, for instance, is an agency that focuses on the changing landscape of the digital era. Such a digital agency, in contrast with other agencies, concentrate on leveraging new technologies and modern techniques to boost their clients’ reputation and sales.
It’s also crucial to know that a reputable digital agency such as AKS Tech Pte Ltd, amongst others, performs keyword research and competitive analysis, and knows how to parse through Google Analytics data to find areas that need improvement.
Focusing on web development…
If, on the other hand, your business is already strong on the digital front but need to work on the web development end, do take note that a top-notch web development company must combine innovative web design with contemporary technology, provide excellent support, create a well-rounded website project, and be open to learning new approaches to achieve excellent performance and leave its customers satisfied.
You may also want to know what’s the difference between a web designer and a web development agency. Well, the main difference is that a web designer is responsible for a website’s look and feel, while a web developer handles the applications and functionality of the site.
A designer creates and styles the graphics, objects, and layout for the user to interact with, but without any of the programmed interactive elements. On the other hand of the spectrum, web development is the coding or programming that allows users to click and navigate from page to page.
Think of a web developer as the director behind the camera. They are always there, but in a good movie you’ll never think about them. It’s the same for websites.
What is a digital and web development agency in Singapore?
After the short breakdown of the different terms, a digital and web development agency in Singapore essentially helps your business to evolve to meet the changing needs in the digital age.
From web development and web design to Search Engine Optimisation, social media, and content marketing – a digital and web development agency works to deliver a functional design that not only looks great, but also drives business growth.
Is it worth hiring one?
As to whether it is really worth getting an agency that does this, it depends on what you’re looking for. In this day and age, where digital media is of utmost importance, hiring a digital and web development agency is certainly worth the price tag, as long as you don’t cut corners when picking an agency. If you do, you’ll only end up paying for the mistake down the line.
Hence, do your research on these agencies to ensure you’re getting what you pay. Here’s what you can do when choosing a digital and web development agency:
1. Determine your company’s needs and wants
2. Find an agency that meets your needs and wants
3. Do your background research
4. Ask the right questions
5. Send a Request for Proposal (RFP)
6. Send the agency a task and review
7. Demand full transparency
8. Hold a meeting with the agency to get to know the people better
Any recommendations for a digital and web development agency?
There are multiple agencies in Singapore that are capable of meeting your needs and wants. Prices do vary so it’s crucial to follow the steps as mentioned above.
One such digital and web development agency is AKS Tech Pte Ltd. As a Pre-Approved Productivity Solutions Grant (PSG) vendor, it offers small businesses at up to 80% funding from Enterprise Singapore to take their businesses online. AKS Tech also offers other business grants for SMEs such as Enterprise Development Grant (EDG) with the availability of RMC-certified consultants.
Other business services AKS Tech offers its clients include web design and development, brands strategy and consultation, videography and photoshoot, e-Commerce solution, application development and social media management. With a strong and experienced team of developers, copywriters, graphic designers and digital marketers, your business will have pertinent cohesion across all channels.
You can drop the guys at AKS Tech an e-mail at info@akstech.com.sg or give them a call at +65 8388 0417 (sales) or +65 8291 8173 (support).
AKS Tech’s office is located at 33 Ubi Avenue 3 #05-22 Vertex Tower B, Singapore (408868).
