Wondering if you should get an e-Commerce website for your business?
The answer, in short, is, YES!
We are living in a digitised world where Google knows everything. So, borrowing words from the great business magnate, Bill Gates, we can say that if your business is not on the internet then your business will soon be out of business.
Moreover, if your target customers are Singaporean, an e-Commerce website is a MUST for you.
Because 90% of Singaporeans search online to buy products or services (Source: Think with Google).
Gone are the days of flipping through thousands of pages of the huge book called Yellow Pages.
People would not want to go through that hassle in the current times. They want information immediately, with the simple push of a button. Moreover, they want information available 24/7.
As a result, almost every SMEs are choosing online platforms for their products or services.
Still not convinced? Well, we’ll walk you through some questions to ask yourself to understand if it is the right move for you.
So, let’s get started!
Do your direct competitors have their e-Commerce websites?
If the answer is yes (which is most likely to be), then it’s time for you to go digital too.
Having an e-Commerce website enables you to sell and connect with your customers 24/7. So, it is a pretty strong indicator that your customers will choose your competitor with a website over you. It gives them the liberty to shop at ease from anywhere and anytime.
Do you have a product/ service catalogue?
If you have a catalogue of products for people to choose from or a list of services that you are specialised in, you are a shoo-in for e-commerce.
Do you offer basic customization of products?
If you sell a product with basic customisations like selections between colours, features or sizes, an e-Commerce website is a boon for you. An e-Commerce website gives you an extremely user-friendly option to create an e-store with a selection of choices for users.
Do you want to expand your marketplace?
If you are a small business owner, you probably have a limited budget to spend on expensive billboards, newspapers advertising or car wraps. That means your business is only available to the local people and walk-in customers. Shutting down your store even for a day means shutting down business for that day too.
However, with an e-Commerce website, customers can order anytime from anywhere. If they cannot make it to your physical location, they can just head over to your website and make the purchase. Moreover, you can sell to the furthest part of the city, country and of course, beyond your country boundary.
With an SEO optimised website, you will be easily available for people to know about your business even when they are just searching about the products or services that your business offers.
So, now that you know if e-Commerce is the right move for you, let us tell you one last thing – People are searching for you online. And if you cannot be found online… well, you get the picture.
That’s all folks!
If you think you should get an e-Commerce website for your business, feel free to contact us! Or perhaps you’d like to visit our portfolio to see what we can do for you.
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